Privacy Policy
Effective July 11, 2026 · LiveBrand.ai is a product of AvatarAgency, Los Angeles, California.
This policy explains what LiveBrand.ai ("LiveBrand," "we," "us") collects, why, and the choices you have. It covers the livebrand.ai website, our AI assistant widgets, and avatar pages we host for clients (together, the "Service"). Plain-English summaries appear first; details follow.
The short version: conversations with our avatars are with AI and may be recorded and transcribed. If you share contact details, they go to the business the avatar represents so they can follow up. For clients who create a Digital Twin, we process your photo and voice — biometric data — only with your signed consent, we never sell it, and we destroy it on a published schedule. We don't sell anyone's personal information.
1. What we collect
| Category | Examples | From whom |
|---|---|---|
| Identifiers | Name, email, phone (when you register, join the waiting list, or share them with an avatar) | Visitors & clients |
| Conversation data | Voice audio processed in real time to power the conversation; transcripts of avatar conversations | Visitors & clients |
| Biometric information | The reference photo and voice recording a client submits to create a Digital Twin, and the derived avatar/voice models | Clients only, with signed consent |
| Commercial data | Subscription and billing records (payments are processed by Stripe — we never store full card numbers) | Clients & visitor subscribers |
| Usage data | Analytics events (Google Analytics), device/browser basics, and small local-storage values that remember things like your preview time and registration on this device | All users |
2. How we use it
- To run avatar conversations, remember returning registered visitors, and enforce conversation-time limits.
- To deliver leads: if you share contact details with an avatar, we send them to the business that avatar represents (and its account dashboard) so they can respond.
- To create and operate a client's Digital Twin (biometric processing, below).
- To bill subscriptions, provide support, secure the Service, and meet legal duties.
- To email you things you asked for (waiting-list updates, receipts, lead alerts). Marketing emails always include an unsubscribe link.
3. Biometric information — consent, no sale, and destruction schedule
- Consent first. We collect a face photo and voice recording only from the client creating their own Digital Twin, only with their explicit written (e-signed) authorization, and we verify the person being cloned is the account holder.
- We never sell, lease, or trade biometric information. Ever.
- Retention & destruction schedule: source media and derived avatar models are retained while the client's twin is active. They are permanently destroyed within 30 days after the client revokes consent, deletes the twin, or closes their account — and in any case no later than 3 years after the client's last interaction with the Service, whichever comes first.
- Biometric data is shared only with the infrastructure providers that technically generate and host the avatar, bound to process it solely for that purpose.
4. Conversation recording and transcripts
Avatar conversations may be recorded and transcribed. Transcripts and captured leads belong to the account of the business the avatar represents; we host them as that business's service provider. Transcripts are retained while that account is active and deleted on verified request or account closure (subject to the export window in our Terms). Don't share sensitive information (health, financial account numbers, government IDs) in an avatar conversation — avatars don't need it and are instructed not to ask for it.
5. When we share information
- The business you talked to — your registration details and conversation content go to the client whose avatar you engaged with.
- Service providers — cloud hosting/CDN, real-time AI avatar infrastructure, email delivery, payment processing (Stripe), and analytics (Google), each limited to what their function requires.
- Legal — if required by law or to protect users and the Service.
- We do not sell personal information, and we do not share it for cross-context behavioral advertising.
6. Your rights (California and beyond)
California residents have the right to know, correct, and delete personal information we hold, to opt out of sale/sharing (we don't sell or share for ads), and to not be discriminated against for exercising these rights. Wherever you live, we honor the same requests: email hello@livebrand.ai from the address associated with your data. We will verify your request and respond within the time required by law. Digital Twin clients may revoke likeness consent at any time (see the Terms — twin offline within 72 hours; destruction per Section 3).
7. Cookies and local storage
We use Google Analytics (cookies) to understand site usage, and browser local storage to remember on-device state such as whether you've registered with an assistant and how much preview time remains. Local-storage values stay in your browser and are not transmitted as tracking identifiers. You can clear both in your browser settings; conversation limits may reset or re-apply accordingly.
8. Children
The Service is not directed to children under 13, and we do not knowingly collect their personal information. Our avatars are instructed not to collect contact information from anyone who indicates they are a minor. If you believe a child provided us personal information, email us and we will delete it.
9. Security
Traffic is encrypted in transit (HTTPS/WebRTC encryption). API credentials live in server-side secret stores, never in the browser. Token endpoints are origin-locked, client data is isolated per account, and payment card data is handled entirely by Stripe (PCI-DSS). No system is perfectly secure; if a breach affects your data we will notify you and the authorities as the law requires.
10. Data retention summary
| Data | Kept |
|---|---|
| Waiting-list / lead registrations | Until you ask us to delete them or the purpose ends |
| Conversation transcripts | While the related client account is active; deleted on verified request |
| Biometric source media & avatar models | Per the Section 3 destruction schedule (30 days after revocation/closure; 3-year outer limit) |
| Billing records | As required for tax and accounting law |
| Analytics | Per Google Analytics retention settings |
11. Changes and contact
We'll post any changes here with a new effective date; material changes will be highlighted on the site. Questions or requests: hello@livebrand.ai · LiveBrand.ai, a product of AvatarAgency, Los Angeles, California.